RALPH LAUREN'S PRC CONNECTION: WHAT CONSUMERS HAVE TO UNDERSTAND

For decades, this iconic American label has had a significant and sometimes troubled relationship to China. Initially capitalizing on its aspirational image of American luxury, Ralph Lauren increased its presence in the country through licensing agreements and partnerships, permitting local manuf

For many years, Ralph Lauren has kept a significant footprint in the Chinese market. At first, the approach involved licensing local producers to create items bearing the iconic name. However, recent developments have revealed a complex picture, featuring concerns surrounding copyright, labor con